- The paid-acquisition audit: eight detectors for profit leaks attributed ROAS hides
Audit paid acquisition in eight passes to find profit leaks without treating platform-attributed ROAS as incremental profit.
- WebMCP for ecommerce: what to prototype now and what not to fund
WebMCP can make a storefront callable inside an agent-driven browser, but in 2026 it belongs in a small prototype—not a production roadmap.
- Approved is not visible: Merchant Center eligibility, parity and reporting contexts
Audit Merchant Center at offer-and-context grain so approved products, parity failures and products that never serve are not mixed together.
- Supplemental feeds: enrich product data without forking the primary feed
Add labels, titles and identifiers through supplemental feeds without replacing the primary catalog or increasing its blast radius.
- Custom labels and internal_label: segmenting one catalog across ad channels
Design stable product labels for Google, Meta and Microsoft without forcing one platform's field semantics onto every channel.
- Which AI crawlers matter for your shop (and which are only policy tokens)
Separate answer crawlers, user-fetchers, training bots and policy tokens so your shop blocks intentionally without turning away buyers.
- The AI access audit: get fetched, get read, get understood
Audit AI access in dependency order: fetchability, edge blocks, rendering, product truth, permissions, then optional agent protocols.
- llms.txt: what seven months of server logs say about who actually reads it
Seven months of logs found no verified frontier-lab llms.txt fetches. Keep the file small, current and outside your AI-visibility KPIs.
- Where AI optimization actually pays for an online store in 2026
Prioritize AI-shopping work that improves discovery now: crawler access, product feeds, schema and policies—not speculative protocols.
- Product feed requirements in 2026: Google vs Meta vs Microsoft
Compare Google, Meta and Microsoft product-feed requirements, fix the highest-risk differences, and scan your feed before upload.
- Merchant Center reporting changes on August 24, 2026: how to protect your baselines
Merchant Center changes YouTube and ads product reporting on August 24, 2026. Snapshot definitions now so trend breaks do not become false diagnoses.
- Google Ads language targeting changes in September 2026: what Search advertisers need to check
Google Ads removes campaign language controls from Search in late September 2026. Audit ad language, landing pages, queries and API writes now.