- Performance Max changes creative sourcing on December 4: audit image and video rights now
New Performance Max campaigns will default into broader image and video sourcing. Audit creation code, approved sources and commercial-use rights before December 4.
- Google Ads channel priority and budget caps: audit rollout before February 2027
Google Ads is rolling out channel priorities and best-effort budget caps. Baseline allocation now and prepare Search campaigns before February 2027.
- AI Max migration changed keyword priority: verify brand and non-brand routing after cutover
AI Max migration removed exact-like priority from campaign-level broad keywords. Verify routing now, add exact coverage where needed, and preserve the cutover record.
- Google Ads API v22 shut down October 7, 2026: find every remaining caller now
Google Ads API v22 shut down October 7, 2026. Find failed or low-frequency callers, migrate them, and verify production is clear.
- Local Services Ads are moving into Performance Max: preserve reports and rebuild bidding boundaries
Google is moving select Local Services Ads into pay-per-lead Performance Max. Export history, map bidding rules and verify settings before the migration.
- The paid-acquisition audit: eight detectors for profit leaks attributed ROAS hides
Audit paid acquisition in eight passes to find profit leaks without treating platform-attributed ROAS as incremental profit.
- Google Ads language targeting changes in September 2026: what Search advertisers need to check
Google scheduled Search campaign language controls to stop affecting delivery in late September 2026. Confirm rollout and audit ads, landing pages, queries and API writes.