Every Monday,your storeexplains itself.

One brief from the agents that watched your store all week — what moved, what broke, what it cost and what to do about it. Written from your own data, with the query behind every number.

GA4
BigQuery
Tag Manager
Search Console
WooCommerce
Shopify

Read a sample brief Start with a free tracking audit

Not a metrics email.

Numbers without causes are a chore. Six things the brief does that a scheduled report cannot:

Movement

What actually moved

Not every metric — the handful that left their normal range, ranked by what they cost or earned you this week.

Cause

Why it moved, not just that it did

The agents work backwards from the change through your own data until they can name a cause or say plainly that they cannot yet.

Breakage

What broke while you weren't looking

Tags that stopped firing, feeds that lost fields, conversions reporting zero. Found by re-running last week’s checks against live data.

Money

What it is worth, in currency

Findings are sized in your currency where the data supports it, so the brief sorts itself by what to fix first.

What to do, in order

Each issue links to a fix plan your developer can act on directly — what is broken, the proof, the steps.

Receipts

Every number links to its query

No figure appears without the query that produced it. Re-run any line yourself; the agents re-run all of them next week.

One week, one page.

A real week from the store Ankka was built on, laid out the way the brief lays it out:

Your week: 2 fires, 1 fixed, 1 open question

Monday 07:00 · week 30 · 4 findings, 2 re-verified

73% → 29%
Profit bidding is running on the wrong margin
Two feed bugs inflate the margin sent to Google. Bidding has been optimising against a number your store has never earned.
BigQuery × product feed · re-runnable
1 in 7
Express orders are invisible to every pixel
The payment app returns buyers in a different browser, so the receipt page loads with no cookies — no consent, no click ID, no purchase event anywhere.
GA4 export × orders DB · confirmed in OS docs
20 / 20
Wallet orders now report real revenue
Last week’s 0 kr conversions on mobile-wallet orders are gone. The shadow fix held on every order since Thursday.
Fix verified live · re-checked this morning
Open
Returning-customer revenue is down two weeks running
Not yet explained. Ruled out: tracking loss, campaign mix, stock. The agents keep this open and report again next Monday.
Question logged · 3 hypotheses ruled out

Your brief, not a newsletter.

Nobody else gets this email. It is composed from your knowledge base each week, for the people who have to act on it:

Your store

Written from your data, not a template

The brief is composed after the week’s investigation, from your knowledge base. Nothing is filled into a form letter.

Your people

A version per reader

The founder gets money and decisions. The developer gets the fix plans and the failing queries. Same week, different brief.

Your cadence

Monday, or whenever you want it

Weekly by default. Daily during a migration or a peak season, monthly when things are quiet — you set it.

Your channels

Inbox, or where the team already talks

Email as standard. Teams on Buzz get the same brief posted in the channel, so the thread starts where the work happens.

How it works

Connect

Read-only connections to the stack you already run. Your data stays in your accounts — the brief is written against it, never a copy you have to maintain.

Agents work the week

Between briefs the agents investigate, log findings with evidence, and re-check old conclusions against live data.

Monday morning

The week is composed into one brief: what moved, what broke, what it cost, what to do — every claim linked to the query behind it.

It compounds

Next week’s brief opens by re-checking this one. Fixes get verified, open questions get chased, and wrong turns are superseded on the record.

Pricing

First 10 customers

$49/ month

Locked in for life.

The Monday brief, written from your own data
A knowledge base of verified findings, maintained by agents
Fix plans your developer can act on directly
Scheduled agents: experiments, impact tracking, re-verification
Your rate never goes up

Get your free tracking audit

Read-only connections. Your data stays in your own accounts.