Campaigntext pills
Quick-filter pills reached 4% adoption against a 25% target — but the few who used them converted about twice as well.
WooCommerce · Nordic baby gear · campaign period 2026 · Miss — thesis confirmed
Quick-filter pills reached 4% adoption against a 25% target — but the few who used them converted about twice as well.
WooCommerce · Nordic baby gear · campaign period 2026 · Miss — thesis confirmed
Text filter pills on campaign pages get shoppers into filtered lists faster and lift conversion.
Added tappable text pills (size, category, price) to campaign landing pages during a two-week sale.
4% vs 25%
Adoption missed the target by 6x: about 4% of visitors used the pills against a 25% goal. Pill users converted roughly 2x the page average. The campaign converted well overall — but the lift traced to the offer and the traffic mix, not the pills.
A feature almost nobody touches cannot move the aggregate, however well its users perform. Placement and visibility were the real levers. And attribute lifts honestly: crediting the campaign win to the pills would have been the easy, wrong conclusion.
The 2x conversion among pill users is partly selection — decisive shoppers filter. Feature was on for everyone (no holdout), during seasonal campaign traffic.
On-page interaction events joined to sessionized conversion, compared against campaign-page average; campaign lift decomposed against offer and traffic source before crediting the feature.
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